"As a girl you know what its like to have choices." reads the board.
http://ind.pn/yNyJe4 - link
So it would appear that London is attempting to uplift and support women's life choices in today's society! Yesterday, Charity Pan UK chose a bus stop at London's busy Oxford St to feature their new ad campaign, that can interactively distinguish men from women!
Once they have scanned a face and recognized it is a female, they will play a short video clip of 13 year old girls from the UK, and as far as Mali and Thailand. The video will show these young girls telling their hopes and dreams for the future. The ad is believe to been created to "raise public debate" in our society.
The ad has already caused controversy among men and women, some thinking its a good idea and some saying they believe its "alienating" men.
I think this is fantastic idea to help women believe that they do have choices, and that they are as equal as men. I realize that this isn't the 1960s, where many women were housewives and it was deemed "wrong" to consider having a career. Times have changed and more and more women are choosing to have successful careers in any profession, but it is still an issue for some women, and some are insulted by sexual harassment in the work place.
In my opinion, if you are a female and you want to have a look at the ad and view the clip then you can. However, if you are not keen on the idea before seeing it, then there is no need for you to look at it in the first place. It is a campaign that is trying to raise debate and show how girls as young as 13 are ambitious and have dreams of being successful in anything they want to do, be it a career or to stay at home.
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