Thursday 26 July 2012

Fashion Olympics at Topshop

Fashion for this year's London 2012 Olympic games had landed at leading retail store Topshop! 
The High st store has collaborated with British designer Ashish to create affordable, fashionable and stylish clothes for those of us who are more likely to watch the games than take part, for this year anyway!

Fashion designer Ashish Gupta is renowned for his unique take to Fashion and insists on celebrating the Olympic a little differently by supporting those who don't get medals,or to put it in his words the "losers". 


“I was rubbish at sports in school, and I was always the last one chosen for the football team! So I can relate to being the 'loser'! I want to celebrate the underdog, the runner up, the ones that don’t get the medals!” - Ashish Gupta. 

His latest collaboration with Topshop  marks his eighth with the store, and means that those of us who are more Fashion orientated than Sport,can also take part in this year's main event! His 9 piece collection includes a Grey over-sized sweater with the classic "I <3 Sports" slogan, a grey vest top labelled "2nd place" and of course another grey t shirt with the word "LOSER" printed in bold! Truly highlighting the underdogs of this year's Olympics and showing the world that it really is the taking part that counts! You don't need to win a medal to feel like a hero this summer. 


Below: The "I <3 sports" sweatshirt and the International print sweater with matching tracksuit bottoms!


Check out the "Ashish" website for yourself: http://www.ashish.co.uk/content.html
Or go straight to Topshop.com to view the styles! 


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